Showing posts with label business management. Show all posts
Showing posts with label business management. Show all posts

December 07, 2018

6 Best Website Builders for Small Business 2018

Website builders are tools that allow you to create a website without manual code editing. For people who have little to no experience of creating a site, website builders offer business owners a low-cost option to create their own professional looking website.

While there are many website builders in the market, only the best can give you a high-quality, fully functional website that includes mobile-friendly practices, social media integration, updated e-commerce tools, and more.

Here are six of the best website builders for small businesses in 2018:

1. Weebly
Among all the website builders featured here, Weebly is the most user-friendly of them all. In fact, designing your website can be as easy as making a PowerPoint presentation. This website builder has a wide array of professional business templates that are fully customizable. With just a few clicks, you can easily change the text and the photos. Weebly also supports features such as blogging, e-commerce, and web forms.

2. WordPress
If you’re looking to create a more interactive website for placing food orders, tracking packages, booking appointments, and the like, check out WordPress. WordPress may be the most popular website builder here since they’ve been around for quite some time. They have a team of developers that are constantly trying out new features. Similar to Joomla, WordPress is flexible. Which means you can use it to create any kind of website.

3. Squarespace
If you’re more particular with ease of use, Squarespace is the one for you. Their templates are geared towards a more minimalist style with a good amount of open spaces where business owners can show off their portfolio. Squarespace has more than 90 templates to choose from and around 100 official integrations.

4. Shopify
Are you in the retail industry? Shopify is made for physical store owners who want to sell their goods online. It offers a POS system to keep track of in-store sales, as well as an e-commerce website builder for online sales. When you combine these two, both your sales report and inventory are coordinated. This makes it easier for you and your customers since they can return items and/or use gift cards online or offline.

5. Wix
Just like Weebly and Squarespace, Wix is easy to use since it has a drag-and-drop editor. The only difference is that you can actually place the elements anywhere. This is perfect for business owners who would love to unleash their creative freedom when designing their website. However, this freedom comes with a price; specifically slower loading times and a higher price.

6. Joomla
Similar to WordPress, Joomla is a free open-source content management platform. However, it’s not as user-friendly as WordPress since it caters to web design pros. This is perfect for advanced, interactive, social websites where visitors can log-in and interact with your content.

Aside from creating a website, what else does your business need to succeed? SMB Compass’ mission is to help small businesses reach their full potential. If you want to know more on how to successfully run your business, give them a call at (646) 569-9496 or visit them online at smbcompass.com.

September 03, 2018

Know Why Online Brand Development is Important

Know Why Online Brand Development is Important

The development of the brand can focus on your business and what it has to offer, or perhaps on its own unique qualities that make it more identifiable on the Internet. Your preference or goals, developing an online brand should be a priority when you intend to expand to the internet.

The need to establish a unique web presence is almost a necessity if you intend to conduct business or be influential in any other way online. Being a figure or business of measurable influence on the Internet requires a recognisable and favourable online reputation for the masses. In most cases we refer to establishing some type of trading system. In these situations, a favourable online reputation would greatly improve the marketing effectiveness of the business or person.

1. Get more credibility: The more effort you put into reinforcing your brand online, the more authority people will have to see it, as they associate it with any topic, product or niche. Of course, careful measures must be taken so that the online reputation you are developing is honourable. This increases the trust of others in you and also helps increase your own marketing effectiveness, as you now face less resistance.

2. Get more recognisable: The Internet contains literally millions that seek to capture the attention of others, so it is obvious that there is a lot of noise that you should hear before. By starting to establish a presence on the web, people will be able to recognise it more easily among the multitude of sellers that sell their products and services. By aligning yourself with a particular image or brand, people will already know what you are representing.

3. Brand Builds Bond: Needless to say, but it will be said anyway, the more contact you have with people, the greater the link you will develop. Now, the contact referred to here is not limited to making sales or marketing contacts by email, but also the viral content that circulates. The more people you see, read or hear about you, the more familiar they will be with you. Familiarity it builds confidence as long as its actions have a useful or useful purpose.

In conclusion, the online development of the brand is a critical and recommended step for anyone looking to increase their presence on the web. In the vast majority of cases, people develop a brand online with the goal of getting involved in some kind of online commerce. With a favourable brand, you can expect an increase in your marketing effectiveness as a result of the three benefits mentioned above. Your brand or identity can have a significant impact on the level of your influence online. It is for this reason that you must be very careful when forging an identity to serve as an asset that will provide these benefits.

The article was shared on behalf of Morar HPI, a research agency. The company’s brand team aligns commercial objectives, target audiences and sector dynamics to create new brands and focus existing ones. Their experiences span core brand strategy to brand communications creation. Visit https://www.morarhpi.com/ for more information and services.

May 21, 2018

Successful Business Tips Every Entrepreneur Needs To Know

Business Tips 2018 Every Entrepreneur Needs To Know

It is a dream to be an entrepreneur! No one loves to work with any boss and be yelled at five times a day! You want to be your own boss and run a company, based on your terms and conditions. That’s what entrepreneurs get to experience and that’s why there is a seamless rise of new ventures by novices on a daily basis. Now, while competing in this hardcore world, you are mostly up and against some of the big names in the market.

Trying to cope up with their working strategies and then outsmarting them is a big challenge. So, unless you are properly sure of what to do next, you won’t succeed. So, let’s just dive right into some strategies and business tips, designed specifically for the entrepreneurs out there.

Positive attitude is the key:

For increasing success rate, your attitude plays a pivotal role. It is always important for the entrepreneurs to achieve that at the same time. Yes, it is no doubt that you need talent, skill and knowledge to be a name to watch out for. But, your competitors will have the same traits like you do. Then what will set you guys apart? That will be your positive lookout for all the businesses you are about to handle. For some people, it is always a challenge to maintain positive mindset, but if you can win over that, money is the secondary point in your list for gaining success.

November 06, 2013

The Hidden Cost of Entrepreneurship - Be Ready!

There are so many different costs as you start your own business, you had better have a separate amount of money set aside for those emergency things you didn’t know about. Talk about hidden fees, and it will be securely nestled into a confusion of rules, regulations, tests, insurance and health issues.

Rules

You will need to know the laws and regulations for the business that you are about to open. Check with the state to know what licenses you have to have. What are the different laws that you have to meet? Then check with the County that you live in and if you are in the city, what permits you need to even open. You may even have to go in front of a board of regulators, before you can even open your doors. Remember, State, County and then City. Next, check with the Federal Government and find out what you need with them. Most likely a tax identification number to ascertain you are paying your Federal taxes for the business as well as Workman’s Compensation and Social Security is you have employees.

June 26, 2013

Working with a Market Research Agency to Ensure Project Management Success

Is the task of a business limited to selecting a market research agency and letting them handle the rest? It is true that it is the task of the agency to complete the market research project. However, it is also true that the successful completion of the project is achievable only when the appointed and the appointer work together with a collaborative approach.

Here are the steps that can help a business keep involved in the market research project.

May 16, 2013

Should you be using Online Accounting? It could be a Great Move for Your Business

Managing your own accounts is one of the less glamorous, but inevitable sides to running a successful business. Whether it's a new start-up tracking initial expenses, or running a long-established venture with many staff, they will have one thing in common.

Someone will spend hours working on spread sheets

This can be both time consuming and costly. If a mistake is made in the spread sheet formulas then not only could the wrong figures be provided, but higher accountancy fees could also be incurred as the accounts comb your spread sheets for errors.

April 05, 2013

How to Form Your Company Offshore

Offshore Company Formation

The term offshore company refers to a business that is located outside of the country that the owner lives in. There are many reasons why business owners transfer their companies overseas, one of the biggest reasons is the lowered tax rates. Some business owners find that the privacy and trading regulations in other offshore regions are superior to that of their own country. Let’s talk a little bit about the benefits you’ll receive from registering your company offshore, and also what the process involves.

March 26, 2013

Accountants Concerns in 2013

A recent study based on the findings of the Association of Chartered Certified Accountants (ACCA) and the Institute of Management Accountants (IMA), has shown that the two biggest long-term issues facing UK businesses are cyber crime and high energy gas prices. Among accountants surveyed, 78 percent stated that they had the same concerns. With more of a shift to online transactions and data storage, it potentially puts companies at risk of being infiltrated by hackers. Since gas prices are continually rising and minimal progress of alternative energy solutions has been made, this can end up eating into profits and complicating overall business operations.

March 22, 2013

Commercial Loans - What Are the Common Mistakes Made By Borrowers

Today, whether you talk about thriving start-ups or established businesses, acquiring business loans has become quite difficult. Business loan lending has been decreased by 15% since 2008. Banks are also turning down entrepreneurs with outstanding cash and credit reserves in the bank because of their reluctance to fund smaller businesses.

March 09, 2013

Australian Business Fraud Puts Profits at Risk

A major insurance company has announced its plans to axe 700 jobs across its international branches but the company CEO has dismissed enquiries that 3,000 jobs would be cut in North America, Europe and Australia by 2015. Earlier reports had cited the bigger figure but the company head said that the organisation had yet to discuss or reach consensus on the bigger changes that needed to take place.

March 04, 2013

How market research help small business companies

Doing market research is an important part of a company, big or small. When a company attempts to do a market research of their products or services, they must decide whether there is a real need to do such survey? A Company big or small must understand that a product can fail in the market even if there is adequate market research.

The best way of doing market research for small business companies is to get feedback of their products from their existing customers or give a free sample. Existing customers provide valuable information about the product and you get the chance of improvement. One can do this job by asking the customers questions or filling up survey forms.