December 07, 2018

6 Best Website Builders for Small Business 2018

Website builders are tools that allow you to create a website without manual code editing. For people who have little to no experience of creating a site, website builders offer business owners a low-cost option to create their own professional looking website.

While there are many website builders in the market, only the best can give you a high-quality, fully functional website that includes mobile-friendly practices, social media integration, updated e-commerce tools, and more.

Here are six of the best website builders for small businesses in 2018:

1. Weebly
Among all the website builders featured here, Weebly is the most user-friendly of them all. In fact, designing your website can be as easy as making a PowerPoint presentation. This website builder has a wide array of professional business templates that are fully customizable. With just a few clicks, you can easily change the text and the photos. Weebly also supports features such as blogging, e-commerce, and web forms.

2. WordPress
If you’re looking to create a more interactive website for placing food orders, tracking packages, booking appointments, and the like, check out WordPress. WordPress may be the most popular website builder here since they’ve been around for quite some time. They have a team of developers that are constantly trying out new features. Similar to Joomla, WordPress is flexible. Which means you can use it to create any kind of website.

3. Squarespace
If you’re more particular with ease of use, Squarespace is the one for you. Their templates are geared towards a more minimalist style with a good amount of open spaces where business owners can show off their portfolio. Squarespace has more than 90 templates to choose from and around 100 official integrations.

4. Shopify
Are you in the retail industry? Shopify is made for physical store owners who want to sell their goods online. It offers a POS system to keep track of in-store sales, as well as an e-commerce website builder for online sales. When you combine these two, both your sales report and inventory are coordinated. This makes it easier for you and your customers since they can return items and/or use gift cards online or offline.

5. Wix
Just like Weebly and Squarespace, Wix is easy to use since it has a drag-and-drop editor. The only difference is that you can actually place the elements anywhere. This is perfect for business owners who would love to unleash their creative freedom when designing their website. However, this freedom comes with a price; specifically slower loading times and a higher price.

6. Joomla
Similar to WordPress, Joomla is a free open-source content management platform. However, it’s not as user-friendly as WordPress since it caters to web design pros. This is perfect for advanced, interactive, social websites where visitors can log-in and interact with your content.

Aside from creating a website, what else does your business need to succeed? SMB Compass’ mission is to help small businesses reach their full potential. If you want to know more on how to successfully run your business, give them a call at (646) 569-9496 or visit them online at smbcompass.com.

September 03, 2018

Know Why Online Brand Development is Important

Know Why Online Brand Development is Important

The development of the brand can focus on your business and what it has to offer, or perhaps on its own unique qualities that make it more identifiable on the Internet. Your preference or goals, developing an online brand should be a priority when you intend to expand to the internet.

The need to establish a unique web presence is almost a necessity if you intend to conduct business or be influential in any other way online. Being a figure or business of measurable influence on the Internet requires a recognisable and favourable online reputation for the masses. In most cases we refer to establishing some type of trading system. In these situations, a favourable online reputation would greatly improve the marketing effectiveness of the business or person.

1. Get more credibility: The more effort you put into reinforcing your brand online, the more authority people will have to see it, as they associate it with any topic, product or niche. Of course, careful measures must be taken so that the online reputation you are developing is honourable. This increases the trust of others in you and also helps increase your own marketing effectiveness, as you now face less resistance.

2. Get more recognisable: The Internet contains literally millions that seek to capture the attention of others, so it is obvious that there is a lot of noise that you should hear before. By starting to establish a presence on the web, people will be able to recognise it more easily among the multitude of sellers that sell their products and services. By aligning yourself with a particular image or brand, people will already know what you are representing.

3. Brand Builds Bond: Needless to say, but it will be said anyway, the more contact you have with people, the greater the link you will develop. Now, the contact referred to here is not limited to making sales or marketing contacts by email, but also the viral content that circulates. The more people you see, read or hear about you, the more familiar they will be with you. Familiarity it builds confidence as long as its actions have a useful or useful purpose.

In conclusion, the online development of the brand is a critical and recommended step for anyone looking to increase their presence on the web. In the vast majority of cases, people develop a brand online with the goal of getting involved in some kind of online commerce. With a favourable brand, you can expect an increase in your marketing effectiveness as a result of the three benefits mentioned above. Your brand or identity can have a significant impact on the level of your influence online. It is for this reason that you must be very careful when forging an identity to serve as an asset that will provide these benefits.

The article was shared on behalf of Morar HPI, a research agency. The company’s brand team aligns commercial objectives, target audiences and sector dynamics to create new brands and focus existing ones. Their experiences span core brand strategy to brand communications creation. Visit https://www.morarhpi.com/ for more information and services.

July 05, 2018

5 Instances Wherein a Personal Loan Can Rescue You

Personal Loan Can Rescue You
Throughout life, there are various reasons why you may need to look into taking out a personal loan. Instead of being ashamed of it, you should view personal loans as a chance to change your financial situation and an opportunity to transform your economic outlook immensely.

If you are looking to get a personal loan, then keep in mind that the best bank in the UAE will use your credit score as the primary determining factor to decide if you are a desirable candidate for this loan. Furthermore, your credit score will be used to determine how much money you will collect and what your interest rate will be.

Here are five instances wherein a personal loan can rescue you.

1. If you need to consolidate your debt

Generally, the most common reason why people acquire a personal loan is to consolidate their debt. This can work by either paying off current high-interest debt with a lower-interest personal loan or by merging present debt obligations into one personal loan to make debt repayment more orderly and less overwhelming.

By opting to use a personal loan to solidify a high-interest credit card debt, you will be in a position to receive a lower interest rate to assist you in paying off your debt sooner.

That being said, you can't use having a personal loan as an excuse not to deal with your current debt. Instead, you must view obtaining a personal loan as an opportunity to take advantage of the lower interest rate and lower monthly payments, and accelerate the time it takes you to pay off your credit card debt.

2. If you need to pay for a large purchase

There are many scenarios wherein an individual, a couple, or a family need to make a large purchase — and right away. Perhaps you desperately need new appliances in your kitchen, furniture in your living room, equipment for your business, or something else similar.

In scenarios wherein you know you need to pay for a large purchase that simply cannot wait, you can look for a personal loan to make it easier to get.

Additionally, if you are looking to purchase a product on hire purchase or credit, then it would be better to take out a personal loan and pay up front in full than add the cost to a credit card.

3. If you are facing a medical emergency

Unfortunately, there are many events and circumstances in life that we can't all always be fully prepared for. When it comes to medical emergencies, often the cash that is needed to pay the bills is unavailable at a moment's notice.

In situations involving a medical emergency, a personal loan can make a significant difference as it can aid you in paying for any necessary emergency costs without adding more stress to what you are already going through.

4. If you have just graduated

Right after you graduate from university, there is a high chance that you aren't making the amount of money that you expect to be making in a few years. In fact, those first few years after graduation can be some of the scariest, especially if you are burdened with student loans and other debts.

That being said, you are probably confident that in a few years, your situation will be different as your income finally starts to increase and reflect your higher education.

However, while it may seem harmless at the time to add a little more to the debt, if you are using credit cards to help you with living expenses right after university, then you may find your owed balance quickly adding up. A better solution to this issue is to take out a low-interest rate personal loan.

5. If you are getting married

Getting married is one of the most moving events in anyone's life, but it also can be one of the most expensive. While you could potentially spend years working and saving for your wedding, you could also finance the wedding, engagement ring, or even the honeymoon through a personal loan.

However, remember that taking out a loan, especially for such an important day, is not a decision to be taken lightly. Before you and your partner agree with this decision, you must ensure that you both comprehend the impact that this loan payment will have on your future life and expenses.

Before deciding on anything, spend some time producing a budget that examines all of the costs of the wedding and a plan for paying off everything.

A final word

As you can see, there are a variety of instances whereby taking out an easy personal loan is a useful option and may rescue you. If you find yourself in any of these situations and looking to either save money, pay for a sizeable one-off purchase, or meet an emergency need, then a personal loan may be your most excellent answer.

Have you ever taken out a personal loan? How are you dealing with debt? Let us start a conversation in the comments below!

May 24, 2018

Things to know about buying a house in summer 2018

Know about buying a house in 2018
You might have heard the conventional wisdom – the best season to buy a house is in spring. Sellers are keen during this time because they can showcase homes better. Gardens are in bloom, the weather is excellent, and spring is nearly always associated with happy events. But what if we told you that if you are a home buyer in 2018, aim for a summer buy.

Summer is typically associated with school holidays, a bit of gardening, picnics when it is not too hot. Although it may not sound like the season in which to embark on a house hunt, you would be surprised to know that plenty of houses get sold in the summer.

Throughout the UK, for example, the general trend is that residential sales have been higher in summer than in spring – every year since 2007.